Whether you’re a growing business, a busy marketing team, or an agency client, granting access to your LinkedIn Company Page is a vital step in managing your professional presence effectively. But many people still get it wrong — sending invites that don’t arrive, assigning the wrong permissions, or missing key steps in the process.
Here’s everything you need to know about adding a user correctly to your LinkedIn Page — including which access levels matter, the importance of direct connections, and why Gorilla Press always requires Super Admin status when managing accounts.
Understanding LinkedIn Page Roles
Before diving into the steps, it’s essential to understand the roles available on LinkedIn:
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Super Admin: Full control over the page, including assigning roles, managing admins, and editing all content.
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Content Admin: Can create and manage posts, but cannot add or remove users.
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Analyst: Can view analytics only — no editing or posting access.
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Curator (for LinkedIn Newsletters only): Allows users to manage newsletter content if applicable.
For any agency or third party managing your content, Super Admin access is essential. Without it, we can’t schedule, publish, access analytics properly, or assign collaborators. It’s the only role that allows us to work efficiently and give your business the service it deserves.
Why Personal Connections Make a Difference
Here’s something most people overlook: LinkedIn’s admin invite system works more smoothly when you’re personally connected with the person you’re adding.
If you connect first (via your personal LinkedIn profile), your prospective admin’s name is far more likely to appear quickly when searching within the admin panel. It’s not a requirement, but it makes life much easier — and quicker.
Step-by-Step: How to Add a Super Admin to Your LinkedIn Page
Follow these steps from the LinkedIn account that already has Super Admin rights:
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Log into LinkedIn and click the ‘Me’ icon at the top right.
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Under ‘Manage’, select your Company Page.
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On the Page, click the Admin Tools dropdown (top right corner).
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Choose ‘Manage admins’ from the list.
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Click the ‘+ Add admin’ button.
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In the search bar, type the name of the person you’re adding (this works best if you’re personally connected).
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Select their name when it appears.
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Choose ‘Super Admin’ from the role options.
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Click Save.
The user will now receive access to your Company Page under their LinkedIn ‘Me’ > ‘Manage’ section.
Additional Tips
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Only existing Super Admins can add new admins, so make sure the right person is handling it.
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If the person you’re trying to add doesn’t appear in the search, ask them to connect with you personally first.
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Avoid assigning Content Admin access unless it’s internal use only — external partners like Gorilla Press always need Super Admin access for full functionality.
Final Word
At Gorilla Press, we handle dozens of LinkedIn accounts across the Midlands — and clarity of access saves everyone time. Assigning the correct role upfront avoids delays, ensures smooth onboarding, and gives your brand the professional presence it deserves.
Need help with your LinkedIn or wider social media strategy? We offer free proposals with mock content tailored to your brand — just get in touch.
📍 Offices in Birmingham and Stourbridge
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🌐 www.gorilla-press.co.uk