Easy wins with this simple and free strategy
Growing a LinkedIn business page can be challenging, especially when relying solely on organic reach. One of the most underutilised yet highly effective tactics is leveraging LinkedIn’s invite function—but there’s a catch: only page admins can send invites.
At Gorilla Press, we’ve seen firsthand how businesses can significantly boost their LinkedIn followers by rotating page admins every month and getting those admins to strategically invite new followers. This method builds a consistent, high-quality audience while maintaining engagement over time.
Here’s how to implement this strategy and why it works.
Step 1: Assign an Admin for the Month
To increase followers, your business should assign a new page admin every month (or longer). This admin will be responsible for:
✅ Expanding their own LinkedIn connections
✅ Using the LinkedIn invite function to bring new followers to the business page
LinkedIn allows page admins to invite their personal connections to follow the business page, so the larger the admin’s network, the more people they can invite.
Step 2: Building the Admin’s Personal Network
Before an admin can invite users to follow the business page, they need to first connect with them personally.
How to Grow an Admin’s Personal Network
- Targeted Connection Requests – The admin should send connection requests to relevant professionals, potential clients, and industry contacts.
- Engage Before Inviting – Liking and commenting on posts from target users makes it more likely they will accept a connection request.
- Use Personalised Messages – A simple message like “Hey [Name], I’d love to connect and stay updated on your insights!” increases acceptance rates.
Why this works:
The more connections an admin has, the larger the pool of people they can invite to follow the business page when their turn as admin begins.
Step 3: Using the LinkedIn Invite Function to Grow Followers
Once the admin has built a strong personal network, they can start inviting people to follow the business page.
How to Send Page Invites (Admins Only)
- Go to Your LinkedIn Business Page
- Click ‘Admin Tools’ (Top Right Corner)
- Select ‘Invite Connections’
- Choose Relevant Contacts and Send Invites
LinkedIn limits the number of invites per admin per month, so it’s important to prioritise high-value connections first.
Best practice:
- Target industry-specific connections (clients, partners, relevant professionals).
- Avoid spam inviting—focus on people who will find value in your page.
- Admins should engage with invited users’ posts to keep your brand visible in their feeds.
Step 4: Rotating Admins to Keep Growth Consistent
By rotating admins every month (or longer, if necessary), you ensure a fresh network of connections is continually invited to follow the page.
Example Rotation Schedule:
- Month 1: Employee A is the admin and invites their connections.
- Month 2: Employee B becomes the admin and invites their network.
- Month 3: Employee C takes over, and so on.
This eliminates the risk of stagnation, ensuring new followers are consistently brought in.
Step 5: Keep Followers Engaged with Quality Content
Gaining followers is just the first step—keeping them engaged is just as important.
Post valuable content – Industry insights, case studies, and success stories work well.
Encourage employees to interact – More engagement = more reach.
Use LinkedIn polls, videos, and carousels – Interactive content performs better.
Why this is so effective:
- Instead of wasting money on ads, this method organically builds a high-quality audience.
- It ensures consistent page growth rather than unpredictable spikes.
- It keeps engagement levels high, as your brand stays in front of new connections regularly.
Final Thoughts: Why This Strategy Works
✅ Cost-Effective – No ad spend required—just strategic LinkedIn networking.
✅ Sustainable – Unlike one-off promotions, this keeps growth steady over time.
✅ Organic and High-Quality – Your page followers will actually care about your brand.
At Gorilla Press, we help businesses scale their LinkedIn presence strategically. If you want to implement this approach but don’t have the time, we can manage it for you—ensuring consistent growth without any hassle.
🚀 Need help growing your LinkedIn business page? Let’s chat and build a strategy that works.