The Challenge
Lord of the Fries (LOTF) is a prominent Australian brand that has also expanded its reach to New Zealand and now worldwide thanks to their new range of online sauces and merchandise.
They offer an array of plant-based, vegan fast food options, positioning themselves as one of the leading vegan and vegetarian restaurant chains globally. With an emphasis on serving fresh, made-to-order meals, LOTF has gained recognition for its 100% plant-based menu that includes a variety of fries, burgers, sides, hot dogs, sauces, shakes, ice cream, spiders, and breakfast items. Their commitment to using homegrown, fresh produce and winning multiple awards for ethical food underscores their dedication to quality and sustainability.
A client for several years, our team has had the privilege of collaborating with Lord of the Fries to elevate their online presence, engage with their growing audience, and communicate their commitment to ethical, plant-based dining. Through strategic social media management, content creation, and community engagement, we have worked alongside LOTF to effectively convey its unique brand identity, showcase its delicious menu offerings, and capture users’ attention with its unique vegan and vegetarian options. Our collaborative efforts have contributed to amplifying their social media visibility, driving brand awareness, and fostering meaningful connections with their customer base across different locations while leaning into their unique selling points.